Technology has stirred disruptions in various professional fields. The marketing profession is one of those fields that has witnessed a tremendous shift in its traditional methods. Lori Senecal, a digital marketing guru, recently gave a detailed analysis of the current trends in digital marketing.
Ms. Senecal strongly encourages forward-thinking business leaders to not only embrace digital marketing but to be constantly creative with it. According to her, mobile advertising is lucrative when compared to desktop advertising. Ms. Senecal believes that Facebook and Google are the major platforms that businesses should focus. These two companies controlled a whopping 76% of digital advertising in the period between 2014 and 2015.
Ms. Lori Senecal has some secrets to share with Businesses hoping to gain from the new cutting-edge technology that is digital marketing. She urges the use of digital marketing technique that is targeted, customized, and compelling to potential clients. To achieve the mentioned qualities, Ms. Senecal emphasizes the use of visual content that captures the attention of potential customers. Additionally, tells Business.com, businesses should incorporate humor and women holding significant roles in the society into their ads. Above all, Ms. Senecal roots for a deep analysis of numbers to reveal trends that can be used by decision-makers.
Digital Marketing has some challenges. Ms. Senecal recognizes the fact that some internet users have programs installed in their devices meant to block digital advertisements. The use of ad blockers is gaining popularity with internet users. However, all is not lost. Ms. Senecal has some tips that can reverse this trend that is worrying to digital marketers. She believes that the use of short digital advertisements is key as today internet users are busy individuals with limited amount of time to view advertisements
Ms. Senecal is the current C.E.O of Crispin, Porter & Bogusky, abbreviated as CP+B. She has implemented a couple of corporate strategies that have propelled her current employer into a rapid expansion. According to AdAge.com, CP+B has tripled the number of its employees as well expanding its international presence under Senecal’s tenure. She has received some awards in recognition of her outstanding work.