With this being the age of the internet, many people go online to shop, learn, and discuss various topics. This has, of course, opened quite the door of opportunity for businesses of all kinds. Consumers can more easily find old favorites or discover new businesses on the internet, they can connect with other consumers and trade views on products and services, and leave reviews for others to see later on.
This is arguably the biggest reason Fabletics has been becoming increasingly successful over the years. It’s online store front is easy to find and navigate, and they promise high quality goods. The driving power behind the success of Fabletics is, of course, the customers. The customers are able to voice their opinions, how they feel about the products, and whether or not they would recommend these products to others. These online reviews are even regarded as almost as trustworthy as a personal recommendation from some one you know by more and more people; a key factor in the growth of Fabletics and it’s consumer base.
The more positively reviewed any product or service is, the easier it because to find them, even if you aren’t specifically looking for them. You don’t have to specifically look up “Fabletics” to find them; you could simply search for “comfortable athletic wear” and have it show up, happy to offer you service.
Kate Hudson, the proud founder of Fabletics, is obviously pleased with the success, but so are others around her. Many other well known celebrities, including Demi Lovato -who has recently collaborated with Fabletics- are also praising the success and the overall spirit of the company. In this day and age, empowerment for women has been incredibly important, especially for those who may not feel confident in their own bodies. Kate Hudson started Fabletics to help build up these women with clothes that compliment their body types and offer colorful fashion to their daily routines. Kate feels that the success of Fabletics shows that the very idea of Fabletics was not forgotten; empowering fashion that is comfortable and high quality athletic gear.
Since 2013, Fabletics has held true to it’s main goal, even in the face of adversity. Consumers are obviously thankful for these products, and their reviews and support have helped launch Fabletics forward, letting Kate know that she did something well and they deeply appreciate her efforts and are looking forward for more in the years to come.